Principles of Marketing (17th Edition)
For Principles of Marketing programs that require an extensive text.
Aid readers learn how to develop value through customer connections plus engagement
In a fast-changing, progressively more digital and social marketplace, itâs more vital than ever to get marketers to build up meaningful connections using their customers. Principles of Advertising helps readers master todayâs crucial marketing challenge: to create attractive, interactive communities of consumers which make products and brands a great integral part of their everyday lives. To help individuals realize how to create value plus build customer relationships, Kotler plus Armstrong present fundamental marketing facts within an innovative customer-value construction.
Thoroughly revised to indicate the major trends impacting fashionable marketing, the 17th Edition can be set with stories illustrating how businesses use new digital technologies to help maximize customer engagement and design brand conversations, experiences, and organizations.
Also available with MyLab Advertising
MyLabâ? Marketing can be an online groundwork, tutorial, and assessment program made to work with this written text to interact students and improve success. Within its structured environment, individuals practice what they learn, analyze their understanding, and pursue a good personalized study plan that assists them better absorb course substance and understand difficult concepts.
Observe: You are purchasing a stand alone product; MyLab Marketing does not really come packaged with this information. Students, if considering purchasing this kind of title with MyLab Marketing, request your instructor for any correct bundle ISBN and Course ID. Course instructors, contact your Pearson representative to get more information.
If you will like to purchase both typically the physical text and MyLab Advertising, try to find:
0134642317 / 9780134642314 Rules of selling Plus MyLab Marketing using Pearson eText — Access Credit card Deal
Package consists of: 013449251X / 9780134492513 Principles of Advertising 0134518284 / 9780134518282 MyLab Advertising with Pearson eText — Admittance Card — for Principles associated with Mark
- Hardcover: 736 pages
- Publisher: Pearson; 17 edition (January 14, 2017)
- Language: English
- ISBN-10: 013449251X
- ISBN-13: 978-0134492513
- Product Dimensions: 8.8 x 1.2 x 11.2 inches
- Shipping Weight: 3.6 pounds